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This year, Li Ning is located in United States Portland Design Center has lost half of their employees. On July 4, Li Ning and Spain agents set up a sales company, filed for bankruptcy. In addition, the Foot Locker Inc with partners. The agreement has been terminated. Along with the effects of this chain of events, Li-Ning  adidas superstar 2 uk   brand internationalization is a mirage.Magang independent commentators believe that the apparel industry, "similar to the European and American markets in the developed world is pretty mature, in a mature market in sales is very difficult.  adidas originals zx 700 uk  Sporting goods market in Europe and North America is already quite mature, has been extended for years, such as Nike, adidas, leaving domestic brand development market is quite small. "

In this regard, Li Ning company official said that overseas markets including Hong Kong, in many situations, after all, not the same as the mainland market, the company is at a stage of dis adidas js wings 2.0 uk    covery, learning, and want to risk control, costs can be conducted in a controlled manner.
Stores inventory pressure the Mainland now "close boom"After the 2008 Olympics, launched a sports boom, the big sporting goods companies also have increased horsepower pro  adidas porsche trainers uk   duction campaign. It was misjudged the market context, current major sporting brand merchants face high inventory problem.

As of August 29, 80, according to the garments and upstream textiles companies report data show that 80 companies inventory totals up to 67.166 billion yuan in the first half. Among them, youngor, Taiwan shares in the clothing industry, jihua group, Smith Barney costumes and sum 11 companies, horse costume inventory   adidas basket profi low uk  exceeded 1 billion yuan.Li Ning is also not immune. 2012.5 years, according to the company's annual report shows that as of June 30, 2012, the Li Ning company stock to 1.138 billion yuan, inventory turnover days from 72 last year increased to 95 days.Industry analysis, sharp drop in overseas markets, in particular Europe and the market order, order lines shrink dramatically, is the main reason apparel stock. Inventory problems seriously affecting liquidity and continuous operation.