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This year, Li Ning is located in United States Portland Design Center has lost half of their employees. On July 4, Li Ning and Spain agents set up a sales company, filed for bankruptcy. In addition, the Foot Locker Inc with partners. The agreement has been terminated. Along with the effects of this chain of events, Li-Ning  adidas superstar 2 uk   brand internationalization is a mirage.Magang independent commentators believe that the apparel industry, "similar to the European and American markets in the developed world is pretty mature, in a mature market in sales is very difficult.  adidas originals zx 700 uk  Sporting goods market in Europe and North America is already quite mature, has been extended for years, such as Nike, adidas, leaving domestic brand development market is quite small. "

In this regard, Li Ning company official said that overseas markets including Hong Kong, in many situations, after all, not the same as the mainland market, the company is at a stage of dis adidas js wings 2.0 uk    covery, learning, and want to risk control, costs can be conducted in a controlled manner.
Stores inventory pressure the Mainland now "close boom"After the 2008 Olympics, launched a sports boom, the big sporting goods companies also have increased horsepower pro  adidas porsche trainers uk   duction campaign. It was misjudged the market context, current major sporting brand merchants face high inventory problem.

As of August 29, 80, according to the garments and upstream textiles companies report data show that 80 companies inventory totals up to 67.166 billion yuan in the first half. Among them, youngor, Taiwan shares in the clothing industry, jihua group, Smith Barney costumes and sum 11 companies, horse costume inventory   adidas basket profi low uk  exceeded 1 billion yuan.Li Ning is also not immune. 2012.5 years, according to the company's annual report shows that as of June 30, 2012, the Li Ning company stock to 1.138 billion yuan, inventory turnover days from 72 last year increased to 95 days.Industry analysis, sharp drop in overseas markets, in particular Europe and the market order, order lines shrink dramatically, is the main reason apparel stock. Inventory problems seriously affecting liquidity and continuous operation.
 

more conducive to business operation and management, creating Tianjin's Li-Ning Investment Management Ltd, and Li-Ning brand children's clothes in the Li Ning Investment Management Ltd was established in Tianjin, Tianjin wide cat child products co., Ltd. A  air max 1 sale  s wide cats have a strong shareholder background and Autonomic formation of brand management team can not only effectively use Li-Ning powerful resource, but also give the wider cat obedience Li Ning overall strategic intent, whic air max 90 womens  h made the kids into the Sun (Chaoyang store) way.Li Ning Group since 2010 began his career in children's areas, after nearly 3 years of exploration and growth, it

not only supplies the market with a lot of quality products, also in the area of children's clothing and accumulated rich (rich shops) experience. In 2012, the Li Ning group will take into   air max 95 sale  account the differences and Parker frontier company management, product safety and increase the movement of property and other factors, decided to terminate 3 years Parker frontier cooperation, organized by the Group of qianggan personally was founded by professional sports team andchildren's clothing brands, namely Tianjin wide cat Li-Ning brand products co operation and o air max lunar uk  peration of children and children's clothes. Li Ning group w
ill also be professional resources, manage resources, and hardware-leve

l support in the near future, Li-Ning brand development and design of quality resources and proprietary technology will soon be applied to movement on the category, which would greatly enhance the market competitiveness of Li Ning and children's clothesLi   air max humara sale   Ning and children's clothes with new identity back,
Li-Ning brand children's clothing logoLee Ning brand kids will no longer extended Lee Ning classic LOGO, new of LI-NINGKIDS and the Lee Ning brand Kids logo, is to for marked Hou of LI-NING and the Lee Ning logo for based, and increased color bright full kid stuff of KIDS words, performance out Lee Ning brand kids cute, and kid stuff of products trait, new identifies
 

poor. As soon as the demand is slumping, it leads stocks higher.
Performance decline of Chinese sports brand, Anta sports products limited Vice President Zhang believed that demographic dividend advantage exhaust, brand back to a regular sports competition level, domestic and foreign brand differences emerge.E  nike free run 2 sale  xperts predicted that golden decade after China's sports goods industry has entered a period of adjustment. In this local sports brand in the playoffs, eventually from the present 10 to 20 brands, set to between 5 and 6. In Zhang's view, the next brand nike free run 3 uk   competition will focus on the sports segment, if you can't adapt to the situation, only to be eliminated.

Currently, high stocks were made native sports brand enterprises realize that to clear inventory, change development model has become an industry breakthrough of expediency  nike free 3.0 v5 uk   . Li-Ning has been announced, the company will reduce inventory as their number one priority, even as the slowdown of domestic demand, Li-Ning will have to make greater efforts to clean up the inventory in the distribution channel."Some shoes for special projects, proces  nike free 4.0 v3 uk   s and technical requirements are very high. "Beijing Athletics Association Vice President, scientific research department director Bai Eryu said, a considerable proportion of people now wear foreign brand, because the brand has its own unique to get the elite athletes generally agree.

The sporting goods store owner said, although the average consumer's requirements for sports scientific and technological content and not so high, but sporting requirements of the professional athlete is very high. Increase investment in sports scien nike free trainer 5.0 v4 uk  tific research in China, in order to bridge the gap between domestic and international sports brands.For local sports brands closing behaviors, views were expressed that, this is the armless survive past Joe: deflects speculation growth once corrected. As the stability of the market slowdown, industry competition, sports brands must rely on rapid expansion from the initial marketing network, increase the number of stores to increase your sales-extension expansion phase shift to rely on to improve enterprise management, improve technology and product innovation capabilities.
 

issues. However, the Li Ning company eventually declined the offer. Although eventually with a European enterprise to realize commercial cooperation, but it took some twists and turns.These cases indicate, at the time of implementation of the inter cheap nike air max  tional strategy, reflecting the internationalization of their ideals and values, are important for durability of the cooperation between the two sides. Both sides goes beyond merely stood in a business perspective at the outset and, more importantly, is to seek recognition and appreciation on the culture and values of the two s  nike air max 2013 cheap   ides. In the process of internationalization, international cultural values is the sole criterion for mutual recognition.

At the same time, Li-Ning "international brand localization, marketing in China" strategic arrangements lead them and not deeply developed local markets abroad, into their   nike air max 95 sale   culture. Honda to the United States for years market investigation, Haier to dozens of years in the United States market hard to launch products tailored to local markets, and international brand Li Ning just simply want to take advantage of these markets, did not demean, which of course is impossible. Li Ning sports marketing choices reflect they did not adapt to the culture of the   nike air max 90 cheap   Western world. Li Ning has signed Norway world Javelin champion Andreas-Thorkildsen, launch endorsement ad, campaign appeal is very low but the Javelin, Li Ning's international branding and tonic.

Instead, basketball is the United States street movement. When the NBA all washed, Li-Ning the slow response, signing up is Neal stars like, Anta brand but will get some stars of the future. Even the names are many consumers think it's peak, through the NBA promoted China's second-tier brands. The result, by 2011, Anta a market capitalisation of about $ 35.8 billion, Li Ning was approximately HK $ 15 b  nike air max 1 cheap  illion, Anta's market value far exceeds not only Li-Ning and is 2.5 times of the latter times. Now, absent, the London Olympics Li Ning, Anta's long suit was unveiled in front of the world.Not localizable, it cannot be internationalized, is trying to take the road of internationalization of enterprises that should be deeply mindful of the lesson. (China-shoes excursions, the most
 

over the past 4 years an average discount of more than 50%, valuations have fallen to a low of after the 2008 financial meltdown, but we believe that the entire sportswear industry's Outlook has not improved circumstances, valuation short-term neinan get  nike blazers sale  back up.Technology: share price continued hostage so far this year the drop rail on the top, we believe that markets overreact to the message on its performance than expected in the first half, to the entire sportswear industry's Outlook has not improved, afternoon rebound limited, suggests that while high reduction. (China-shoes excursions, the most authoritative professional s  nike blazers for men  hoes industry information centre"Chinese-brand shoes network Dynamics" in recent years, with the increasingly intense sports atmosphere, sports

has become a indispensable part of people's lives. About Olympic Games, keen interest towards the European Cup and a series of sporting events, will also campaign into the industrialization development road. As one of the main branches of the sports market   womens nike blazer low  and sports area also presents an unprecedented potential for market development. Fabric functions of technology development, innovation, making sneakers occupies a significant portion of market share in the consumer mar womens nike blazer high  ket and is expanding into new market areas.However, look at the footwear market, sneaker market competition is increasingly intense. Deep knowledge of all the businesses, to competition so long based on a competitive market, it is necessary to strengthen brand awareness and reputation of the culture,

the brand strategy of locking in consumers ' perception of the brand, to win market recognition. But its market share is limited after all, unlimited brand who can occupy a limited market s  nike cortez trainers uk  hare, the answer has to be among the many sports shoes brands to look for.So, what what of brand to real won consumers of trust does? for everyone by known of sharp beauty special sports supplies limited and its of "sharp beauty special" sneakers brand, has been to "first-class of quality, and fine of work, and excellence of performance, and trend of style, and history of classic" interpretation with enterprise of products and brand strategy positioning, won consumers of trust and market praise.