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issues. However, the Li Ning company eventually declined the offer. Although eventually with a European enterprise to realize commercial cooperation, but it took some twists and turns.These cases indicate, at the time of implementation of the inter cheap nike air max  tional strategy, reflecting the internationalization of their ideals and values, are important for durability of the cooperation between the two sides. Both sides goes beyond merely stood in a business perspective at the outset and, more importantly, is to seek recognition and appreciation on the culture and values of the two s  nike air max 2013 cheap   ides. In the process of internationalization, international cultural values is the sole criterion for mutual recognition.

At the same time, Li-Ning "international brand localization, marketing in China" strategic arrangements lead them and not deeply developed local markets abroad, into their   nike air max 95 sale   culture. Honda to the United States for years market investigation, Haier to dozens of years in the United States market hard to launch products tailored to local markets, and international brand Li Ning just simply want to take advantage of these markets, did not demean, which of course is impossible. Li Ning sports marketing choices reflect they did not adapt to the culture of the   nike air max 90 cheap   Western world. Li Ning has signed Norway world Javelin champion Andreas-Thorkildsen, launch endorsement ad, campaign appeal is very low but the Javelin, Li Ning's international branding and tonic.

Instead, basketball is the United States street movement. When the NBA all washed, Li-Ning the slow response, signing up is Neal stars like, Anta brand but will get some stars of the future. Even the names are many consumers think it's peak, through the NBA promoted China's second-tier brands. The result, by 2011, Anta a market capitalisation of about $ 35.8 billion, Li Ning was approximately HK $ 15 b  nike air max 1 cheap  illion, Anta's market value far exceeds not only Li-Ning and is 2.5 times of the latter times. Now, absent, the London Olympics Li Ning, Anta's long suit was unveiled in front of the world.Not localizable, it cannot be internationalized, is trying to take the road of internationalization of enterprises that should be deeply mindful of the lesson. (China-shoes excursions, the most